Driven by the trend of dental beauty, the overall consumption of oral care has been upgraded, giving rise to new categories and opportunities for new models in the field of oral care. Almost all major categories of oral care, such as toothpaste, toothbrushes, children's electric toothbrushes, and mouthwash, have seen growth.

The expansion of the oral care category accelerates user penetration, and price upgrades also reflect users' continuous pursuit of more professional and personalized products and services.

Multiple New Demands for Oral Care

With the new demands of users and diverse consumption scenarios, traditional oral care products are constantly iterating and developing innovative concepts to meet the different nursing needs of users.

Among them, whitening teeth and refreshing breath have become two major demands in the category of oral care, while treatment and repair demands such as anti sensitivity, antibacterial, removing dental stones, reducing gum bleeding symptoms, and treating oral ulcers have also received more attention.

Various demands have led to the continuous development of oral care products towards specialization, differentiation, high-end, and beautification.

In terms of product form, in addition to the traditional paste toothpaste and liquid mouthwash, liquid toothpaste, pill shaped, spray shaped, burst bead shaped mouthwash, dental floss, dental paste and other products have also been derived, forming a dazzling "new selling point".

Diversified and aesthetically pleasing packaging forms: There are various new types of care packaging on the market that refresh people's previous understanding. Bottled, canned, strip-shaped, capsule granules and other forms are constantly emerging, further meeting everyone's different needs; And under the influence of the appearance economy, the product's appearance is enough to attract the attention of consumers.